Cameron Upton

Cameron Upton is the founder of BuildersNearMe.co.nz and Contractor Scale, a growth marketing agency dedicated exclusively to home builders and remodelers across New Zealand, Australia, the United States, Canada, and the United Kingdom.

Before founding Contractor Scale, Cameron spent five years as a coach at The Professional Builder — widely regarded as the world's leading coaching programme for residential construction business owners. During that time he worked directly with hundreds of building companies across five countries, focusing on marketing systems, sales process, operational efficiency, and automation. The programme collectively has supported 2,500+ building companies ranging from sole traders through to $50M+ enterprises.

Cameron is the administrator of NZ Builders, New Zealand's largest online community for building professionals with more than 32,000 members. This gives him ongoing, ground-level visibility into the challenges, pricing pressures, and market conditions affecting the NZ trade industry — insight that directly shapes the content published on BuildersNearMe.

His work at Contractor Scale spans website design, SEO, Google Ads, social media, and marketing automation for builders — with a particular focus on helping residential construction businesses generate consistent, high-quality leads without relying on word-of-mouth alone. Contractor Scale is based in Parnell, Auckland.

Cameron founded BuildersNearMe.co.nz to solve a specific problem in the New Zealand market: homeowners struggle to find and vet quality local builders, while good builders struggle to reach the right clients. The platform combines a verified builder directory with free planning tools, cost guides, and an AI project planner — all designed to reduce friction on both sides of the transaction.

All cost guides, service hub articles, and editorial content published on BuildersNearMe.co.nz are written under Cameron's direction and reviewed for accuracy against current NZ market conditions before publication.